The smartphone market in 2024 is witnessing fierce competition as brands race to captivate tech-savvy consumers worldwide. Dominated by industry giants like Apple and Samsung, which together control over 50% of the market share, the landscape is also being shaped by fast-growing brands such as Xiaomi, Vivo, and Oppo. Innovations in foldable designs, advanced AI capabilities, and affordability strategies are key drivers in this evolving space.
Companies are also leveraging trade-in offers and financing plans to maintain customer loyalty amidst economic challenges. This dynamic environment ensures that the race for market leadership remains unpredictable and exciting for consumers everywhere.
Top Smartphone Brands in 2024
1. Apple
Market Share: 27.75%
Apple leads the global smartphone market with its premium iPhone models, known for cutting-edge technology and seamless software integration. Despite economic challenges, Apple maintains dominance through trade-in offers and financing options, capturing a significant share of the premium segment.
2. Samsung
Market Share: 23.56%
Samsung continues to be a powerhouse, especially in the Android ecosystem, thanks to its Galaxy lineup. The brand shipped 53.7 million units in Q2 2024 alone, with foldable phones and AI-powered features contributing to its sustained success. Samsung remains the top Android brand worldwide. 
3. Xiaomi
Market Share: 11.80%
Xiaomi has emerged as a major player with a focus on affordability and innovation. The company’s smartphones are particularly popular in emerging markets, where it combines competitive pricing with high-performance features, resulting in strong year-over-year growth. 
4. Oppo
Market Share: 5.86%
Oppo’s focus on camera technology and sleek designs has helped it build a solid user base, especially in Asian and European markets. Known as a “selfie expert,” Oppo continues expanding its influence with products like the Reno and Find series. 
5. Vivo
Market Share: 5.40%
Vivo, a sister brand of Oppo, also holds a considerable share of the global smartphone market. Its emphasis on design, performance, and camera innovations appeals to younger audiences, particularly in China and India. 
6. Realme
- Market Share: 3.64%
Realme is rapidly gaining traction by offering feature-packed smartphones at competitive prices. It recorded 12.3 million shipments in Q2 2024, benefiting from its focus on youth-centric devices with advanced camera systems and fast charging.
7. Transsion (Tecno, Infinix, Itel)
Transsion Holdings, through its brands like Tecno and Infinix, dominates markets in Africa and Southeast Asia. Its success is attributed to localized features and affordability, achieving rapid expansion across multiple regions.
8. Honor
Honor, once a Huawei sub-brand, has found new life with its independent product lines. Honor shipped 15.5 million units in Q2 2024, driven by its focus on design, performance, and mid-range offerings.
9. Motorola
Motorola continues to thrive with its close-to-stock Android experience and innovative foldable devices. With 13.5 million shipments in the latest quarter, it appeals to users seeking reliability and clean software.
10. Huawei
Despite facing challenges due to sanctions, Huawei maintains a presence in the high-end market with innovative products like foldables and 5G devices. In Q2 2024, it managed to ship 11.7 million units, proving its resilience.
Key Market Trends in 2024
- Technological Innovations: Foldable phones and enhanced AI features are becoming mainstream, reshaping consumer expectations.
- Economic Factors: Inflation and changing consumer preferences have led companies to offer more trade-in programs and financing options to sustain sales.
- Geopolitical Impact: Sanctions and trade regulations continue to affect brands like Huawei, limiting their global expansion.
Top Brands by Quarterly Shipments (Q2 2024)
| Rank | Brand | Shipments (in millions) |
|---|---|---|
| 1 | Samsung | 53.7 |
| 2 | Apple | 45.6 |
| 3 | Xiaomi | 42.3 |
| 4 | Vivo | 26.0 |
| 5 | Transsion | 25.5 |
| 6 | Oppo | 25.2 |
| 7 | Honor | 15.5 |
| 8 | Motorola | 13.5 |
| 9 | Realme | 12.3 |
| 10 | Huawei | 11.7 |
The global smartphone industry in 2024 reflects a competitive landscape, with Apple and Samsung continuing their dominance. However, brands like Xiaomi, Oppo, and Realme are rapidly closing the gap by appealing to price-sensitive and tech-savvy customers. Innovation, affordability, and adaptability to economic conditions are driving success in this dynamic market. You can find latest mobile prices and specs on what mobile, for more analysis about the range and quality of smartphone.
As the smartphone ecosystem evolves, it will be interesting to see how brands leverage new technologies to maintain or improve their market positions.